A leading global company in the film entertainment industry of India, Eros International Plc announced that Eros Now which is the digital over-the-top distribution service of the main company have extended the presence in the market of Malaysia by becoming partners with the leading telecom player of Malaysia, Celecom Axiata Berhad for their data plane which is subscribed- Video Walla. This partnership is expected to enhance the experience for entertainment by providing the customers of Malaysia the access to watch movies, music videos, original shows and more from the vast library of Eros Now. The customers of Celcom can now enjoy the extensive content of Eros Now which is offered by them under the subscribed data plan, Video Walla. The users can also get the access Eros Now premium content by paying a minimum retail fee.
Indian content along with the Bollywood will be continued to be enjoyed by the vast Indian diaspora residing in Malaysia and it is also known local Malaysians are charmed by Bollywood movies. Malaysia was featured as a location prominently for most of the Indian films and it is also a popular destination for hosting Indian film award ceremonies which adds to the local connection and appeal in Indian entertainment sector.